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Full title details

  

Author Keller, Kevin Lane, 1956- Title Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Imprint Boston, [Mass.] ; London : Pearson, c2013. Edition 4th ed., Global ed.

LOCATION	CLASS #	NOTE	STATUS
Short Loan	658.827 KEL		AVAILABLE

Additional Information about this title

Phys. Description 590 p. : col. ill., ports. (chiefly col.) ; 28 cm. Content type text Media type unmediated Carrier type volume Bibliog. Includes bibliographical references and index. Subject Brand name products -- Management.        Show similar items ISBN 9780273779414 0273779419 Marc text rdacontent

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